In the world of digital marketing, SEO (Search Engine Optimization) is a fundamental discipline for ensuring a website’s online visibility and success. Professionals working in the field are surrounded and accompanied by SEO tools that allow them to search about important content, analytics, insights for optimizing positioning.
Two of the most renowned tools in this area are Sistrix and SEMrush. Both offer a wide range of advanced features, but with distinct approaches and characteristics. In this comparison, I will discuss the major differences and similarities between Sistrix vs SEMrush highlighting what makes each tool strong or weak.
Sistrix GmbH is a German company that offers digital marketing tools, particularly in the area of search engine optimization . It was founded back in 2008 by Johannes Beus, the actual CEO of the company which has its headquarters in Bonn, Germany.
SEMrush is SaaS (Software as a Service) platform for online visibility management and content marketing. Launched in 2008 by two Russian guys, Oleg Shchegolev (graduate degree from “Peter the Great St.Petersburg Polytechnic University”) and Dmitry Melnikov (Bachelor’s degree from “Saint Petersburg Electrotechnical University”), the company gives a complete set of instruments for SEO, PPC advertising marketing campaign preparation, social media monitoring.
I will analyze the cheapest plans for Sistrix (119 € / month plus taxes) and SEMmrush (139,95 US$ / month plus taxes, that is about 128 € / month plus taxes). If you subscribe a yearly plan with SEMrush, the monthly price will be lower (about 105 € / month plus taxes).
- Number of domains you can add to the dashboard, track and analyze: 3 Sistrix vs 5 SEMrush
- Number of pages the tool can crawl per domain: 10.000 / month Sistrix vs 20.000 / month SEMrush
- Number of keywords you can manually add to monitor their rankings: 2.500 keywords in total Sistrix (2.500 if you have 1 project, 1.250 keywords if you have 2 projects, and so on) vs 500 in total SEMrush (500 if you have 1 project, 250 if you have 2 projects, and so on)
- Historical data: 3 months Sistrix vs no historical data SEMrush
- Backlink analytics: available for Sistrix vs available for SEMrush
- Google Analytics and Google Search Console connection: available for Sistrix vs available for SEMrush
Sistrix is, in my opinion, a tool that is well-suited for SEO specialists (also those who are just starting out, thanks to its intuitive interface). Additionally, Sistrix is highly reliable for SEO focused projects targeting an European audience.
What SEO specialists like the most about Sistrix tool is the Sistrix Visibility Index, a key metric used to measure a website’s visibility in search engine results, particularly on Google, easily understandable by their clients. The index provides a quantitative score that reflects how often and prominently a website appears in organic search results and is updated weekly, allowing users to track changes over time and identify trends, improvements, or declines in a website’s search visibility.
- Score Calculation: The index is calculated by analyzing the ranking positions of a large set of keywords relevant to a website. Each keyword’s position is weighted based on factors like search volume and the estimated click-through rate (CTR) for that position.
- Benchmarking: It can be used to compare the visibility of different websites, making it a valuable tool for competitive analysis.
- Impact of Changes: The index is sensitive to changes in search algorithms, content updates, and website structure, making it a reliable indicator of how well a site is optimized for search engines.
For those marketers that need a full range of digital marketing tools, and operate on an global basis then SEMrush could be more appropriate. While it is ideal for businesses or agencies requiring more advanced keyword research capabilities, in-depth analysis of competition and competitor backlink profiles across different marketing channels, this might be an overkill to those who needs only basic SEO tools.
One of my favorite characteristics of SEMrush is the powerful and versatile ability to provide in-depth keyword research and competitive analysis. On the other hand, please note that the most comprehensive and effective data for its users are for domains targeting the following markets: United States, Canada, India, Australia and Russia. SEMrush is also providing comprehensive data for the German and British market.
